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This statistic represents the ten most valuable cosmetic brands in the world in 2022. In 2022, ³¢'°¿°ùé²¹±ô's brand value was approximately 11.2 billion U.S. dollars.

Cosmetic Products Around the World

Since the beginning of the twentieth century, cosmetic production has been controlled by a handful of multinational companies. The global cosmetics market consists of six major categories, with skincare being the most important category of all as it accounted for 41 percent of the market in 2022.

In recent years, consumers have been spending an increasingly larger share of their income on cosmetics. The global financial crisis slowed the momentum of this market, and in recent years, more affordable items and handcrafted products have taken a prominent place in the cosmetics market. However, in recent years, as Generation Y is already in the workforce, these products play a leading role in the cosmetics market, especially in the United States. The United States represents the largest cosmetics market in the world, with the total industry revenue reaching approximately 50 billion U.S. dollars, and it is estimated that about 63,800 people worked in this sector in 2016.

According to marketing strategy consultants, the so-called "millennial" generation represents a challenge for brands, which seek to maintain the share of customers already acquired. Many, due to economic and financial factors, as well as a shift in attitudes toward brands, do not consider it important to be "loyal" to a specific brand.