Non-alcoholic beverages: sales distribution by channel| ��ƽ��

Percentage distribution of non-alcoholic beverage sales worldwide between 2013 and 2030, by channel

Characteristic	At home	Outside the house
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Release date

August 2025

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Region

Worldwide

Survey time period

2013 - 2024

Supplementary notes

The non-alcoholic beverage market is structured into retail sales for home consumption and sales in establishments or food services for consumption outside the home. The home market, also called the foreign trade market, covers all retail sales through supermarkets and hypermarkets, convenience stores, or similar sales channels. The out-of-home market, also called the hospitality or HORECA market, includes all sales to hotels, restaurants, catering, cafeterias, bars, and similar hospitality service establishments. Both the home market and the out-of-home market are valued at retail prices, including all sales and consumption taxes.

Citation formats

The consumption of non-alcoholic beverages is much more frequent at home than outside, which is not surprising considering that bottled water or juices are included in this category. For this reason, the restrictions resulting from the COVID-19 pandemic in 2020 did not seem to affect it as much as in the case of alcoholic beverages. However, the share of sales in supermarkets and similar establishments for the domestic consumption of non-alcoholic beverages was even higher that year, exceeding ** percent for the first time and remaining above that threshold in the following years. Specifically, nearly ** percent of the revenue from this type of beverage came from sales for consumption at home, and it is expected that by 2030 this percentage will approach ** percent.