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Sales of 5-hour Energy drinks have gradually declined over the past decade. While the sales totaled around *** million U.S. dollars in the last 13 weeks ended November 15, 2025, the sales in the 13-week period in 2015 reached about *** million dollars. Over the same period, unit sales of the beverage also declined.

Energy shots

The brand, 5-hour Energy, is manufactured by Living Essentials LLC and was first brought to market in 2004. The beverage is classified as an “energy shot.” Essentially, this means the drink contains a similar ingredient profile to full-size energy drinks but comes in a smaller package, normally 50 ml bottles.

Market landscape

5-hour Energy is a popular energy drink brand in the United States, although it could not keep up with the popularity of market leaders Red Bull and Monster. Nonetheless, 5-hour Energy was the leading brand in the energy shot sub-segment in the country.