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In 2025, Peru has approximately **** million social media users. Although Peruvians have widely adopted these platforms, naturally not all have evolved at the same pace. In this regard, Facebook is positioned as the favorite social network in this South American nation, with **** million users. It is followed by TikTok, which reaches **** million. The instant messaging application WhatsApp completes the podium.

What do Peruvians do on social media?

More than ** percent of the Peruvian population accesses social media daily. At this point, the question arises about the specific purpose of their use, given the vast range of possibilities. The reality is that most use them to interact with posts from other accounts, whether private users, companies, or influencers. In fact, only * percent of internet users in Peru claim to use social media exclusively in a passive way.

E-commerce still in its infancy

In general terms, Peru still does not have e-commerce as developed as that of other Latin American countries such as, for example, Colombia. The volume of e-commerce sales in Peru represents only *** percent of the regional total. However, the number of online buyers in the country continues to increase and in 2023 reached **** million, that is, almost ** percent of the total population.