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Percentage of the population that read the sports newspaper Marca in Spain between 1998 and 2024

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Source

Release date

February 2025

Region

Spain

Survey time period

1998 - 2024

Age group

14 years or older

Supplementary notes

* Data prior to 2008 was extracted from earlier versions of the report.

Citation formats

Brand Penetration Rate in Spain 1998-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 18, 2025

This statistic shows the percent of the population that read the sports newspaper Marca in Spain between 1998 and 2024. The publication, owned by the Unidad Editorial group, experienced a continuous overall declining trend in its reach since 2013, despite being crowned as the newspaper with the highest number of readers in 2024, surpassing the generalist newspaper from the same group, El Mundo, and one of the flagship titles of the national market beyond Spanish borders, El País. Thus, the penetration rate of Marca in 2024 was *** percent.

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