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Level of engagement with e-sports content among respondents in Southeast Asia in 2024, by country

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Source

Release date

April 2025

Region

Asia, APAC

Survey time period

2024

Age group

16-65 years

Special properties

respondents who watched professional e-sports content

Supplementary notes

The survey was conducted in 20 global markets in the summer of 2024 with 14,250 respondents globally. The Southeast Asian markets included in this survey are Indonesia, Malaysia, Singapore, Vietnam, Thailand, and the Philippines.

Overall sports reach refers to the share of respondents who watched professional e-sports content at least once in the past.

E-sports viewers refer to the share of respondents who watched professional e-sports content in the past six months.

Regular e-sports reach refers to the share of respondents who watched professional e-sports content at least once per week in the past six months.

Citation formats

E-sports engagement among SEA 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 27, 2025

According to a survey conducted in the summer of 2024, about ** percent of respondents in Vietnam have watched professional e-sports content at least once a week in the last six months, who were categorized as regukar e-sports reach. Overall, respondents in Vietnam showed the highest engagement with e-sports content compared to other surveyed countries in Southeast Asia.

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