According to a survey conducted in Thailand in the first half of 2025, a share of percent of international tourists preferred to book their trip to Thailand online. Another percent chose to book through a travel agency.
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Tourism Authority of Thailand. (July 14, 2025). Distribution of international travelers' vacation bookings in Thailand in H1 2025, by sales channel [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1621912/thailand-preferred-vacation-booking-channel-of-international-tourists/
Tourism Authority of Thailand. "Distribution of international travelers' vacation bookings in Thailand in H1 2025, by sales channel." Chart. July 14, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1621912/thailand-preferred-vacation-booking-channel-of-international-tourists/
Tourism Authority of Thailand. (2025). Distribution of international travelers' vacation bookings in Thailand in H1 2025, by sales channel. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1621912/thailand-preferred-vacation-booking-channel-of-international-tourists/
Tourism Authority of Thailand. "Distribution of International Travelers' Vacation Bookings in Thailand in H1 2025, by Sales Channel." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Jul 2025, /statistics/1621912/thailand-preferred-vacation-booking-channel-of-international-tourists/
Tourism Authority of Thailand, Distribution of international travelers' vacation bookings in Thailand in H1 2025, by sales channel ÌÇÐÄÆÆ½â°æ, /statistics/1621912/thailand-preferred-vacation-booking-channel-of-international-tourists/ (last visited August 05, 2026)
Distribution of international travelers' vacation bookings in Thailand in H1 2025, by sales channel [Graph], Tourism Authority of Thailand, July 14, 2025. [Online]. Available: /statistics/1621912/thailand-preferred-vacation-booking-channel-of-international-tourists/