| Characteristic | Share of responses |
|---|---|
| Much cheaper than original | 25% |
| Quality is good enough | 19% |
| Didn't realise it was not original | 12% |
| As long as it was legal, I saw no reason not to | 11% |
| Can't see/notice the difference between original and copy | 10% |
| Design was more important than anything else | 10% |
| No particular reason/didn't think about it | 10% |
| Bought as a gift for someone else | 8% |
| Original is no longer manufactured | 7% |
| I don't know | 12% |
| Other | 7% |
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Sources
Release date
October 2024
Region
Denmark
Survey time period
September 2024
Number of respondents
149 respondents
Age group
16-69 years
Method of interview
Online panel
Supplementary notes
Participants answered the question: What is the reason that you/your household have bought copies of Danish design in the past 5 years and/or expect to buy copies of Danish design in the next 2 years?
Participants were allowed to choose more than one answer.
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