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Consumer awareness of online education brand Byju's in India in 2024

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Source

Release date

May 2025

Region

India

Survey time period

Ausgust 14, 2024 to November 27, 2024

Number of respondents

1,249 respondents

Age group

18-64 years

Special properties

respondents who use online education services

Method of interview

Online survey

Supplementary notes

Brand dimensions are recorded based on Online education services awareness, likeability, usage, loyalty and buzz by brand and defined as follows:

Brand awareness respondents who know the brand

Brand popularity respondents who like the brand

Brand usage respondents who have used the brand in the past 12 months

Brand loyalty respondents who think they will use the brand again in the future

Brand Buzz respondents who have noticed the brand in the media, on social networks, or in advertising in the past 3 months

Brand unknown respondents who do not know the brand

Citation formats

Byju's online education brand profile India 2024

Published by Zeynep Dierks, Aug 5, 2025

A survey conducted among Indians who use online education services found that ** percent of the respondents were aware of homegrown edtech Byju's, whereas ** percent showed loyalty towards the brand or thought that they would use it in the future. Online education services are expanding user base in India with various edtech and online learning platforms competing for market share. 

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Online education in IndiaChildren and media in IndiaStartups in IndiaEducation in IndiaHigher education in India
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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