Original survey question: 'Where did you go to do your research regarding the best life insurance policy for you?'.
Specific results from participants in the Australian Capital Territory (ACT), Tasmania (TAS), and the Northern Territory (NT) were omitted from survey analysis due to negligible sample sizes.Â
Citation formats
Primary sources of information when deciding on life insurance Australia 2025
According to a survey conducted in February 2025, around ** percent of Australians used online research when deciding on the best life insurance policy for themselves. Just under ** percent of respondents said they consulted family members when researching the best life insurance policy.
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Budget Direct. (July 1, 2025). Primary sources of information when deciding on life insurance policies in Australia in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1619043/australia-primary-sources-of-information-when-deciding-on-life-insurance/
Budget Direct. "Primary sources of information when deciding on life insurance policies in Australia in 2025 ." Chart. July 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1619043/australia-primary-sources-of-information-when-deciding-on-life-insurance/
Budget Direct. (2025). Primary sources of information when deciding on life insurance policies in Australia in 2025 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1619043/australia-primary-sources-of-information-when-deciding-on-life-insurance/
Budget Direct. "Primary Sources of Information When Deciding on Life Insurance Policies in Australia in 2025 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2025, /statistics/1619043/australia-primary-sources-of-information-when-deciding-on-life-insurance/
Budget Direct, Primary sources of information when deciding on life insurance policies in Australia in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1619043/australia-primary-sources-of-information-when-deciding-on-life-insurance/ (last visited July 28, 2026)
Primary sources of information when deciding on life insurance policies in Australia in 2025 [Graph], Budget Direct, July 1, 2025. [Online]. Available: /statistics/1619043/australia-primary-sources-of-information-when-deciding-on-life-insurance/
