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Share of manufacturers and traders who expected an increase in wine sales in China as of February 2025

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Sources

Release date

May 2025

Region

China

Survey time period

November 2024 to February 2025

Number of respondents

over 1,300

Special properties

among wine traders and manufacturers

Supplementary notes

Among the respondents, 36 percent were manufacturers, one-third of whom are international wineries with products exported to China. The remaining respondents were traders, all based in China. These traders include importers, distributors, retailers, catering service providers, educators, and influencers.

Citation formats

Expected change in wine sales in China 2025, by expert type

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 9, 2025

According to a survey conducted between November 2024 and February 2025, traders were generally more optimistic than manufacturers about the wine market in China. About ** percent of surveyed traders expected sales to increase by at least five percent by the end of 2025. In contrast, nearly a of surveyed manufacturers believed that wine sales would remain stable, while ** percent of them anticipated a decline of five to 10 percent.

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