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Portugal's retail market is experiencing shifts in market share as major players compete for dominance. Sonae maintains its position as the leading food retailer, though its market share decreased slightly from **** percent in 2021 to **** percent by 2024. Jerónimo Martins followed, with **** percent in 2024. Lidl was the third most relevant food retailer in the country, having increased its market share by almost *** percent in the fourth quarter of 2022, but ending with ** percent of the market by 2024.

Revenue growth and profitability of Portuguese retailers

Despite the decrease in market share, Sonae's revenue has shown consistent growth. The company's revenue increased from *** billion euros in 2022 to *** billion euros in 2024. However, Jerónimo Martins, the second-largest retailer, has demonstrated even stronger revenue performance, with **** billion euros in 2023 and billion euros in 2024. These figures reflect the dimension of the two retailers, as Sonae operates only domestically, while Jerónimo Martins has retail space in Portugal and abroad.

Ranking of retailers in Portugal

The Portuguese retail performance is further influenced by consumer satisfaction and expert rankings. In 2024, Auchan lead in consumer hypermarket satisfaction with an index of **** points out of 100. Continente, belonging to the Sonae group, scored only **** points. Expert evaluation conducted in the same year ranked Jerónimo Martins as the most reputable retailer in Portugal, with points out of 10,000, with Mercadona, which started to operate in Portugal only in 2019, following. Again, the hypermarkets of the Sonae group were placed in the middle of the board, with ±è´Ç¾±²Ô³Ù²õ.Ìý