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Share of leading brands for health and functional food in major online platforms in China in 1st quarter 2024

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Release date

May 2024

Region

China

Survey time period

Q1 2024

Citation formats

Major health food brands' online market share in China Q1 2024

Published by
T. Ozbun,
May 27, 2025

In the first quarter of 2024, **led online sales of health and functional food on Alibaba's e-commerce platforms, Douyin, and JD.com, capturing a **** percent market share. **** followed, holding nearly **** percent. The competitive landscape in the online market differed significantly from that of the overall market.

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Statistics on " Functional foods market in China "

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Market overview

4

International trade

3

Leading market players

5

Domestic market

7

Consumer perspective

5

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Topics

Functional foods market in ChinaFunctional Foods MarketHealth and functional foods market in JapanState of health in ChinaConvenience food in China
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