APAC: household appliances purchase channels by country 2024| ��ƽ��

Preferred purchase channel for household appliances among consumers in the Asia-Pacific region as of December 2024, by country or territory

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Release date

March 2025

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Region

Asia, China, Taiwan, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand, APAC

Survey time period

December 15 to 31, 2024

Number of respondents

74,309 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "What is your most preferred purchase channel for household appliances? (up to three answers are allowed)"

Respondent counts:

China: 3,173

Hong Kong: 2,111

Indonesia: 7,954

India: 18,461

Japan: 396

South Korea: 3,281

Malaysia: 7,737

Philippines: 6,282

Singapore: 3,552

Thailand: 11,645

Taiwan: 7,356

Vietnam: 2,361.

Citation formats

According to a survey on household appliances conducted by among consumers across the Asia-Pacific (APAC) region in December 2024, electronic stores remained the most popular channel for purchasing household appliances among consumers across surveyed markets in the Asia-Pacific region, except in China. In China, around ** percent of respondents reported preferring to buy household appliances on e-commerce marketplaces, such as Amazon, compared to around ** percent of respondents stating they preferred to purchase these items at electronic stores.