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Purchase criteria for household appliances among consumers in the Asia-Pacific region as of December 2024, by country or territory

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Source

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Release date

March 2025

Region

Asia, China, Taiwan, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand, APAC

Survey time period

December 15 to 31, 2024

Number of respondents

74,309 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which features/criteria are most important when purchasing household appliances? (choose all that applies)"

Respondent counts:

China: 3,173 

Hong Kong: 2,111 

Indonesia: 7,954 

India: 18,461 

Japan: 396 

South Korea: 3,281 

Malaysia: 7,737 

Philippines: 6,282 

Singapore: 3,552 

Thailand: 11,645 

Taiwan: 7,356 

Vietnam: 2,361.

Citation formats

Purchase criteria for household appliances among consumers APAC 2024, by country

Published by Thuy D., May 15, 2025

According to a survey on household appliances conducted by  among consumers across the Asia-Pacific (APAC) region in ***, household appliances' price, physical quality, durability are among the leading criteria consumers in the Asia-Pacific region consider when purchasing these items. The highest shares of respondents across surveyed markets in the region reported considering price for household appliance purchases, except in China, where a higher share of respondents reported considering physical quality. 

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