According to a survey on household appliances conducted by among consumers in Thailand in December 2024, ** percent of female and ** percent of male respondents stated that price was the leading criteria when purchasing household appliances. In comparison, smart features were the least important criteria when purchasing household appliances among both female and male customers.
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Rakuten Insight. (March 26, 2025). Leading purchase criteria of household appliances among consumers in Thailand as of December 2024, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1610909/thailand-leading-purchase-criteria-household-appliances-by-gender/
Rakuten Insight. "Leading purchase criteria of household appliances among consumers in Thailand as of December 2024, by gender." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1610909/thailand-leading-purchase-criteria-household-appliances-by-gender/
Rakuten Insight. (2025). Leading purchase criteria of household appliances among consumers in Thailand as of December 2024, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1610909/thailand-leading-purchase-criteria-household-appliances-by-gender/
Rakuten Insight. "Leading Purchase Criteria of Household Appliances among Consumers in Thailand as of December 2024, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1610909/thailand-leading-purchase-criteria-household-appliances-by-gender/
Rakuten Insight, Leading purchase criteria of household appliances among consumers in Thailand as of December 2024, by gender ÌÇÐÄÆƽâ°æ, /statistics/1610909/thailand-leading-purchase-criteria-household-appliances-by-gender/ (last visited August 05, 2026)
Leading purchase criteria of household appliances among consumers in Thailand as of December 2024, by gender [Graph], Rakuten Insight, March 26, 2025. [Online]. Available: /statistics/1610909/thailand-leading-purchase-criteria-household-appliances-by-gender/
