According to a 2024 survey among consumers in China, most consumers learned about sunglasses via content sharing platforms, with more than ** percent of respondents using it as the information source. Other main sources of information for sunglasses included comprehensive e-commerce platforms, video-sharing platforms, and short-form video platforms.
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iiMedia Research. (March 26, 2025). Leading sources for information on sunglasses among consumers in China as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1608184/china-leading-information-sources-for-sunglasses/
iiMedia Research. "Leading sources for information on sunglasses among consumers in China as of March 2024." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1608184/china-leading-information-sources-for-sunglasses/
iiMedia Research. (2025). Leading sources for information on sunglasses among consumers in China as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1608184/china-leading-information-sources-for-sunglasses/
iiMedia Research. "Leading Sources for Information on Sunglasses among Consumers in China as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1608184/china-leading-information-sources-for-sunglasses/
iiMedia Research, Leading sources for information on sunglasses among consumers in China as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1608184/china-leading-information-sources-for-sunglasses/ (last visited July 22, 2026)
Leading sources for information on sunglasses among consumers in China as of March 2024 [Graph], iiMedia Research, March 26, 2025. [Online]. Available: /statistics/1608184/china-leading-information-sources-for-sunglasses/
