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Breakdown of digital activity days among Gen Zs and Millennials in Singapore in 2023, by activity

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Source

In cooperation with
Release date

July 2024

Region

Singapore

Survey time period

Q1 to Q4, 2023

Number of respondents

4,190 respondents

Age group

14 years and older

Special properties

results from four surveys, one conducted in each quarter

Method of interview

Online panel

Supplementary notes

The source defined an activity day as such: "one in which a consumer engaged in that activity in a given month; they may have engaged in other activities that day as well."

Citation formats

Breakdown of digital activity days of Gen Z and millennials Singapore 2023

Published by
Christy Tila,
Mar 26, 2025

A survey on digital usage in Singapore found that Generation Z and Millennial internet users had spent the highest number of digital activity days to have fun, amounting to **** and ** activity days respectively. In comparison, Generation Z and Millennial users had spent **** and **** activity days respectively on groceries. 

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Topics

Gen Zs and Millennials in SingaporeDemographics of SingaporeAging population of SingaporeSustainable consumer habits in SingaporeMental health in Singapore
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