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Online penetration rate of Kmart Group from 2020 to 2024, by brand

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Sources

Release date

August 2024

Region

Australia, New Zealand, Australia and Oceania

Survey time period

2020 to 2024

Special properties

years ended June

Supplementary notes

Kmart Group's financial year runs from July 1 to June 30. For example, financial year 2020 starts on July 1, 2019 and ends on June 30, 2020.

Citation formats

Kmart Group online penetration 2020-2024, by brand

Published by
F. Watty,
Mar 25, 2025

In the 2024 financial year, Kmart's online sales penetration stood at *** percent. In comparison, Target's online penetration rate was around ** percent. Discount department store chains Kmart and Target are part of the Kmart Group, which operates under Australian conglomerate Wesfarmers. 

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Statistics on " Department stores in Australia "

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