According to the source, pages per visit is an engagement metric that calculates the average number of pages viewed by visitors during a single session on a site.
Citation formats
Popular department store websites Australia 2025, by pages per visit
While kmart.com.au generated *** of the highest web traffics across popular department store websites in Australia in February 2025 at over **** million site visits, users of the department store website viewed only an average of **** pages per visit. While harrisscarfe.com.au had a lower overall web traffic, it scored a higher page engagement rate, with an average of **** pages per visit. Nonetheless, higher page visits in a single session does not necessarily equate to greater overall engagement, as more pages may have been viewed due to user difficulties in navigating web layouts and finding products.
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Semrush. (March 18, 2025). Most visited department store websites in Australia in February 2025, by pages per visit [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush. "Most visited department store websites in Australia in February 2025, by pages per visit." Chart. March 18, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush. (2025). Most visited department store websites in Australia in February 2025, by pages per visit. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush. "Most Visited Department Store Websites in Australia in February 2025, by Pages per Visit." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Mar 2025, /statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
Semrush, Most visited department store websites in Australia in February 2025, by pages per visit ÌÇÐÄÆƽâ°æ, /statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/ (last visited July 31, 2026)
Most visited department store websites in Australia in February 2025, by pages per visit [Graph], Semrush, March 18, 2025. [Online]. Available: /statistics/1607485/australia-top-department-store-websites-by-pages-per-visit/
