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Advertising spending on women's sport in the United States in 2024, by industry (in million U.S. dollars)
Total ad spend on elite women's sport in the U.S., by industry 2024
Women's sport is on the rise and this is reflected by the sharp growth in advertising spending on the industry. In 2024, the total ad spend in women’s sports in the United States reached almost 245 million U.S. dollars, more than twice the figure from the previous year. The most active industry within this advertising spending was the automotive industry, which contributed 27.2 million U.S. dollars in TV spend in 2024.
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* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
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- Free Statistics
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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Sportico. (March 14, 2025). Advertising spending on women's sport in the United States in 2024, by industry (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1607331/womens-sport-ad-spend-industry/
Sportico. "Advertising spending on women's sport in the United States in 2024, by industry (in million U.S. dollars)." Chart. March 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1607331/womens-sport-ad-spend-industry/
Sportico. (2025). Advertising spending on women's sport in the United States in 2024, by industry (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1607331/womens-sport-ad-spend-industry/
Sportico. "Advertising Spending on Women's Sport in The United States in 2024, by Industry (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2025, /statistics/1607331/womens-sport-ad-spend-industry/
Sportico, Advertising spending on women's sport in the United States in 2024, by industry (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1607331/womens-sport-ad-spend-industry/ (last visited July 24, 2026)
Advertising spending on women's sport in the United States in 2024, by industry (in million U.S. dollars) [Graph], Sportico, March 14, 2025. [Online]. Available: /statistics/1607331/womens-sport-ad-spend-industry/
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