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Women's sport is on the rise and this is reflected by the sharp growth in advertising spending on the industry. In 2024, the total ad spend in women’s sports in the United States reached almost 245 million U.S. dollars, more than twice the figure from the previous year. The most active companies within this advertising spending were State Farm and AT&T, who both spent 5.5 million U.S. dollars on advertising during women's sports events.