In 2023, diabetes was the therapeutic area with the largest ad spending in the United States. The combined weight loss/diabetes ad spending exceeded * U.S. dollars that year. This includes spending from national TV broadcasts, print publications, newspapers and websites, podcasts and social media platforms.
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CNBC. (April 3, 2024). Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. "Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars)." Chart. April 3, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. (2024). Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. "Prescription Drug Ad Spending in The United States in 2023, by Leading Therapeutic Area (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Apr 2024, /statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC, Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/ (last visited July 30, 2026)
Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) [Graph], CNBC, April 3, 2024. [Online]. Available: /statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
