Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2024, by continent
(in million euros)
Characteristic
Soccer
Other sports
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In 2024, the annual value of sports sponsorship to soccer organizations in Europe totaled around *** million euros. This was not only more than any other continent when it came to soccer organizations, but also exceeded the aggregate value of sponsorships from betting companies to all sports organizations in North America, South America, Oceania, and Africa.
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PwC. (September 11, 2025). Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2024, by continent (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC. "Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2024, by continent (in million euros)." Chart. September 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC. (2025). Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2024, by continent (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC. "Average Annual Value of Sports Sponsorship Agreements with Companies Operating in The Betting Industry Worldwide in 2024, by Continent (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Sep 2025, /statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
PwC, Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2024, by continent (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/ (last visited August 05, 2026)
Average annual value of sports sponsorship agreements with companies operating in the betting industry worldwide in 2024, by continent (in million euros) [Graph], PwC, September 11, 2025. [Online]. Available: /statistics/1534882/value-sports-sponsorships-betting-companies-worldwide/
