Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature
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Value moderately
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consumers who intend to buy a new car in the next 12 months.
Supplementary notes
Original survey question: "If cost were not an issue, how much would you value the following automated driver assistance technologies when purchasing a car?"
The results are weighted by age, gender, education, social grade, and region to be representative of all adults.
Citation formats
UK: assisted driver assistance features valued by potential car buyers 2024
As of September 2024, around in ** potential UK car buyers highly or moderately valued parking or rear collision warning features when purchasing a car, should cost not be an issue. Blind-spot monitoring was the second most popular choice, with ** percent of respondents finding it highly or moderately valuable.Â
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YouGov. (September 16, 2024). Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov. "Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature." Chart. September 16, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov. (2024). Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov. "Share of Potential Car Buyers in The United Kingdom Who Highly or Moderately Valued Automated Driver Assistance Technologies as of September 2024, by Feature." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2024, /statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
YouGov, Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature ÌÇÐÄÆƽâ°æ, /statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/ (last visited July 26, 2026)
Share of potential car buyers in the United Kingdom who highly or moderately valued automated driver assistance technologies as of September 2024, by feature [Graph], YouGov, September 16, 2024. [Online]. Available: /statistics/1497767/uk-adas-features-valued-by-potential-car-buyers/
