Two insurance companies were neck in neck for leading the life insurance market in Great Britain in 2023. In that year, almost **** percent of households in England, Wales, and Scotland had life insurance with either Aviva and Legal & General.
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Kantar. (February 7, 2024). Share of households with life insurance from selected insurance companies in Great Britain in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1491410/most-popular-life-insurers-in-great-britain/
Kantar. "Share of households with life insurance from selected insurance companies in Great Britain in 2023." Chart. February 7, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1491410/most-popular-life-insurers-in-great-britain/
Kantar. (2024). Share of households with life insurance from selected insurance companies in Great Britain in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1491410/most-popular-life-insurers-in-great-britain/
Kantar. "Share of Households with Life Insurance from Selected Insurance Companies in Great Britain in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Feb 2024, /statistics/1491410/most-popular-life-insurers-in-great-britain/
Kantar, Share of households with life insurance from selected insurance companies in Great Britain in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1491410/most-popular-life-insurers-in-great-britain/ (last visited July 29, 2026)
Share of households with life insurance from selected insurance companies in Great Britain in 2023 [Graph], Kantar, February 7, 2024. [Online]. Available: /statistics/1491410/most-popular-life-insurers-in-great-britain/