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As of 2024, Spain had mobilized *** million euros in artificial intelligence (AI) investments, a significant portion of which was allocated to the industry, cities, and digitalization sector. Other important investment areas included cloud and big data, as well as cybersecurity.

A Spanish population increasingly reliant on AI tools

In 2023, over ** percent of respondents in Spain indicated that they were familiar with artificial intelligence, although almost ** percent acknowledged lacking a clear understanding of what it was about. That same year, over ** percent of respondents reported using AI tools the previous day, while around ** percent had done so within the past week. Regarding the adoption of AI tools by Spanish companies, it is expected to increase from around ** percent in 2024 to ** percent by 2030.

Generative AI in business

The benefits expected by adopting AI in enterprises are numerous, notably improved efficiency and cost reduction. Within Spanish companies, the main use cases for generative AI in 2024 were chatbots and virtual assistants, as well as content generation. However, in Spain as in most countries, the lack of talent and technical skills constitutes the main barrier to generative AI adoption by companies.