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Year-over-year change in TV viewing habits of consumers through cable, satellite, or broadcast services in the United States in 2023 and 2024

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Source

Release date

April 2024

Region

United States

Survey time period

2023, February and March 2024

Number of respondents

1,155 respondents

Age group

18 years and older

Special properties

internet-connected TV users

Method of interview

Online survey

Citation formats

Change in TV viewing habits via traditional TV among consumers in the U.S. 2023-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 13, 2024

In a 2024 survey, U.S. adults with an internet-connected TV (CTV) were asked about their TV viewing habits, with the results revealing that over **** of respondents reported watching less TV through traditional platforms like cable, satellite, or broadcast in 2024, up from ** percent in 2023. Meanwhile, those watching the same amount dropped from ** percent to ** percent in same period.

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