based on a data modeling from December 2023 and reflecting the market impacts of Russia's war on Ukraine.
Supplementary notes
The Pickup Trucks segment includes mini, mid-size, full-size, and heavy-duty pickup trucks which have an enclosed cabin in the front and an open cargo area in the back. Sales of pickups of all uses (e.g., campers, police vehicles) are included. All key figures shown represent the sales of new pickup trucks in the basic configuration in the respective year. Used vehicles are not taken into account, nor is adapted equipment for the new cars sold. The prices and revenues shown as well as the distribution of connectivity, drive types, autonomy levels, and average CO2 emissions are accordingly based on the basic models.
Citation formats
Estimated global pickup truck revenue by brand 2023
In 2023, the American brand Ford made an estimated **** billion U.S. dollars in revenue from its pickup trucks segment. Toyota was not far behind, with some **** billion U.S. dollars of its revenue coming from the sale of these light trucks.Â
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ÌÇÐÄÆƽâ°æ. (December 1, 2023). Estimated revenue from pickup trucks worldwide in 2023, by vehicle brand (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1473872/estimated-global-pickup-truck-revenue-by-brand/
ÌÇÐÄÆƽâ°æ. "Estimated revenue from pickup trucks worldwide in 2023, by vehicle brand (in million U.S. dollars)." Chart. December 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1473872/estimated-global-pickup-truck-revenue-by-brand/
ÌÇÐÄÆƽâ°æ. (2023). Estimated revenue from pickup trucks worldwide in 2023, by vehicle brand (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1473872/estimated-global-pickup-truck-revenue-by-brand/
ÌÇÐÄÆƽâ°æ. "Estimated Revenue from Pickup Trucks Worldwide in 2023, by Vehicle Brand (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2023, /statistics/1473872/estimated-global-pickup-truck-revenue-by-brand/
ÌÇÐÄÆƽâ°æ, Estimated revenue from pickup trucks worldwide in 2023, by vehicle brand (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1473872/estimated-global-pickup-truck-revenue-by-brand/ (last visited August 03, 2026)
Estimated revenue from pickup trucks worldwide in 2023, by vehicle brand (in million U.S. dollars) [Graph], ÌÇÐÄÆƽâ°æ, December 1, 2023. [Online]. Available: /statistics/1473872/estimated-global-pickup-truck-revenue-by-brand/
