Over-the-top (OTT) are services which bypass traditional media outlets such as cable television, satellite, and offer content direct to consumers over the internet.
Ad-supported video-on-demand (AVOD) is a monetization model where content is provided for free to consumers and monetized with advertisements.Â
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Distribution of OTT AVOD revenues MENA 2022, by key players
As of 2022, Alphabet Inc. had the largest share of over-the-top (OTT) ad-supported video-on-demand (AVOD) revenue in the Middle East and North Africa, holding ** percent of the market. Although this was a drop over the previous two years, it had the greatest share of revenue in the market. Meta and MBC Group were the only two corporations to see an increase in the share of revenue in the period between 2018 and 2022.
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CMA Saudi Arabia. (December 12, 2023). Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia. "Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players." Chart. December 12, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia. (2023). Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia. "Distribution of Over-the-top (Ott) Avod Revenue in The Middle East and North Africa in 2022, by Key Players." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2023, /statistics/1469883/mena-ott-avod-revenues-by-key-players/
CMA Saudi Arabia, Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players ÌÇÐÄÆƽâ°æ, /statistics/1469883/mena-ott-avod-revenues-by-key-players/ (last visited July 29, 2026)
Distribution of over-the-top (OTT) AVOD revenue in the Middle East and North Africa in 2022, by key players [Graph], CMA Saudi Arabia, December 12, 2023. [Online]. Available: /statistics/1469883/mena-ott-avod-revenues-by-key-players/
