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Share of consumers who first tried a non-alcoholic drink from an alcoholic brand in the UK in 2023

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Sources

Release date

February 2024

Region

United Kingdom

Survey time period

November 16-17, 2023

Number of respondents

924 respondents

Special properties

adults who have at least tried low and no and recalled drinking either a brand-shared or non-brand shared product.

Citation formats

First-time non-alcoholic drink trial brand-share UK 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 30, 2024
The vast majority of people in the United Kingdom in 2023 who could recall said that the first non-alcoholic drink they had tried was from a brand that also made alcoholic beverages.
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