When surveyed in 2022, ** percent of international leisure travelers arriving in Great Britain said they thought the country was a place where they could explore history and heritage, as well as having vibrant towns and cities to explore. These two opinions constituted the most common perceptions among the inbound visitors surveyed. Other widely held beliefs were that Great Britain had a mixture of old and new, and was home to famous sites and places that one could visit and tick off the 'must do' list.Â
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VisitBritain. (January 29, 2023). Most common perceptions of Great Britain among international leisure travelers in 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1466017/most-common-perceptions-tourists-great-britain/
VisitBritain. "Most common perceptions of Great Britain among international leisure travelers in 2022." Chart. January 29, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1466017/most-common-perceptions-tourists-great-britain/
VisitBritain. (2023). Most common perceptions of Great Britain among international leisure travelers in 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1466017/most-common-perceptions-tourists-great-britain/
VisitBritain. "Most Common Perceptions of Great Britain among International Leisure Travelers in 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Jan 2023, /statistics/1466017/most-common-perceptions-tourists-great-britain/
VisitBritain, Most common perceptions of Great Britain among international leisure travelers in 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1466017/most-common-perceptions-tourists-great-britain/ (last visited July 22, 2026)
Most common perceptions of Great Britain among international leisure travelers in 2022 [Graph], VisitBritain, January 29, 2023. [Online]. Available: /statistics/1466017/most-common-perceptions-tourists-great-britain/