According to a June 2023 survey among Indian youth regarding their investment preferences, savings accounts emerged as the top choice for both Millennials and Gen Z, with ** percent of Millennials and ** percent of Gen Z favoring them. Furthermore, millennials showed a preference for fixed deposits and mutual funds, while Gen Z tended towards stocks and cryptocurrencies, indicating a greater risk-taking nature among the younger generation.
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YouGov. (August 8, 2023). Investment preferences among youth in India as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1462403/india-investment-preferences-of-youth/
YouGov. "Investment preferences among youth in India as of June 2023." Chart. August 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1462403/india-investment-preferences-of-youth/
YouGov. (2023). Investment preferences among youth in India as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1462403/india-investment-preferences-of-youth/
YouGov. "Investment Preferences among Youth in India as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Aug 2023, /statistics/1462403/india-investment-preferences-of-youth/
YouGov, Investment preferences among youth in India as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1462403/india-investment-preferences-of-youth/ (last visited July 30, 2026)
Investment preferences among youth in India as of June 2023 [Graph], YouGov, August 8, 2023. [Online]. Available: /statistics/1462403/india-investment-preferences-of-youth/
