In 2023, the casual games genre accounted for the highest share of mobile game ads in India, amounting to nearly ** percent of creatives. This was followed by the puzzle and simulation genres. Casual games also accounted for the highest share of mobile game advertisers that year.
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Business of Apps. (January 18, 2024). Distribution of mobile game ad creatives in India in 2023, by genre [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1461536/india-mobile-game-ad-creatives-by-genre/
Business of Apps. "Distribution of mobile game ad creatives in India in 2023, by genre." Chart. January 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1461536/india-mobile-game-ad-creatives-by-genre/
Business of Apps. (2024). Distribution of mobile game ad creatives in India in 2023, by genre. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1461536/india-mobile-game-ad-creatives-by-genre/
Business of Apps. "Distribution of Mobile Game Ad Creatives in India in 2023, by Genre." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jan 2024, /statistics/1461536/india-mobile-game-ad-creatives-by-genre/
Business of Apps, Distribution of mobile game ad creatives in India in 2023, by genre ÌÇÐÄÆƽâ°æ, /statistics/1461536/india-mobile-game-ad-creatives-by-genre/ (last visited July 25, 2026)
Distribution of mobile game ad creatives in India in 2023, by genre [Graph], Business of Apps, January 18, 2024. [Online]. Available: /statistics/1461536/india-mobile-game-ad-creatives-by-genre/
