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In 2023, Tinder was the dating app with the highest number of monthly active users (MAUs) in India, amounting to just under ** on average. This was followed by Bumble. Meanwhile, Indian matrimonial services Shaadi.com and Jeevansathi were fairly popular, with roughly ** MAUs on average.

User demographics and behavior

The popularity of dating apps in India is particularly pronounced among younger adults, with ** percent of users aged between 25 and 34 years old. This age group also represents the largest share of Tinder users in India, accounting for more than **** of the app's user base. While a large majority of Indians still do not use dating apps, those who do tend to be frequent users. Interestingly, most Indians accessed these platforms every day, and this frequent engagement suggests that dating apps have become an integral part of many Indians' social lives.

Cultural considerations and challenges

Despite the growing popularity of dating apps, cultural factors continue to influence their adoption and perception in India. A significant portion of Indians believe that dating apps are not well-suited to their culture. However, these apps do offer certain advantages, with ** percent of users feeling more comfortable making the first move online and appreciating the opportunity to meet people they would not encounter otherwise. These mixed sentiments highlight the complex relationship between technology and traditional dating norms in India