One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2025).
*Mid-year Shopping Festival, or the "618" (June 18) Festival, is one of the most important shopping festivals in China. It takes place from the end of May to the middle of June each year.
The data-monitoring period was from 20:00 on May 20 to 23:59 on June 18, 2024.
The data covers traditional e-commerce platforms and live commerce platforms.
Citation formats
Online market share of major soy sauce brands during 618 festival in China 2024
During the 2024 mid-year shopping festival in China, Haitian recorded the best online sales among leading soy sauce brands, making up around **** percent of the market. Lee Kum Kee and Qianhe ranked the second and third, comprising **** percent and **** percent of the market, respectively. Tmall and JD.com were the major distribution channels of soy sauce.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Syntun. (June 28, 2024). Online market share of leading soy sauce brands during the mid-year shopping festival* in China in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun. "Online market share of leading soy sauce brands during the mid-year shopping festival* in China in 2024." Chart. June 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun. (2024). Online market share of leading soy sauce brands during the mid-year shopping festival* in China in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun. "Online Market Share of Leading Soy Sauce Brands during The Mid-year Shopping Festival* in China in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jun 2024, /statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
Syntun, Online market share of leading soy sauce brands during the mid-year shopping festival* in China in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/ (last visited July 31, 2026)
Online market share of leading soy sauce brands during the mid-year shopping festival* in China in 2024 [Graph], Syntun, June 28, 2024. [Online]. Available: /statistics/1453280/china-singles-day-soy-sauce-sales-breakdown-by-brand/
