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From 2013 to 2017, the SEAT brand observed a period of steady growth, going from vehicle sales of ** vehicles in 2013 up to ** vehicles in 2017.

From 2018 to 2021, SEAT was the major brand in terms of vehicle sales. From 2018 to 2019, steady growth was observed with the SEAT brand selling ** and ** units in each respective year. At the same time, the CUPRA brand only sold * and * units during those years. In 2020, total vehicle sales decreased for SEAT but increased for the CUPRA brand. Between 2021 and 2024, significant growth in the sale of the CUPRA brand was recorded, with sales rising to ** units in 2024. The SEAT brand, which suffered losses in sales in 2021 and 2022, recovered in 2023. SEAT brand sales reached ** units of sales in 2024. 

The period of decline in vehicle sales during and following 2020 was in the midst of both the COVID-19 pandemic and global semiconductor shortages. It was not only SEAT S.A. that suffered such losses as the number of cars sold worldwide faced a decline during that same period.