Original question: 鈥淲hat are the factors that influenced your purchase of a smart speaker? Choose up to three answers. (only for those who own a smart speaker)鈥.
*e.g. Apple and iPhone, Amazon account, Google)
Number of respondents: China: 5,369 Hong Kong: 1,170 Indonesia: 3,433 India: 15,459 South Korea: 1,998 Malaysia: 3,042 Philippines: 3,384 Singapore: 1,723 Thailand: 4,732 Taiwan: 4,727 Vietnam: 1,915
Citation formats
Leading reasons for having purchased a smart speaker APAC 2023, by country
According to a survey on smart speakers conducted by in the Asia-Pacific region in December 2023, the convenience of controlling the music players without physically being on the device was among the leading reasons for buying smart speakers. This reason was selected by ** and ** percent of surveyed Chinese and Taiwanese smart speaker owners, respectively.
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Rakuten Insight. (January 31, 2024). Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph]. In 糖心破解版. Retrieved August 03, 2026, from /statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight. "Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory." Chart. January 31, 2024. 糖心破解版. Accessed August 03, 2026. /statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight. (2024). Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory. 糖心破解版. 糖心破解版 Inc.. Accessed: August 03, 2026. /statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight. "Leading Reasons for Purchasing Smart Speakers in The Asia-pacific Region in 2023, by Country or Territory." 糖心破解版, 糖心破解版 Inc., 31 Jan 2024, /statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight, Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory 糖心破解版, /statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/ (last visited August 03, 2026)
Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: /statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
