In 2023, the direct-to-consumer (D2C) business model was the most followed by healthtech startups in Latin America. In D2C, a startup sells directly to its end customers rather than selling through retailers. Business-to-business (B2B) was the second most popular model, where startups create products and services for other businesses and organizations. As of that year, the country with the highest number of healthtech startups in Latin America was Brazil.Â
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HolonIQ. (December 1, 2023). Distribution of healthtech startups in Latin America as of 2023, by business model [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1449537/healthtech-startups-by-business-model-latin-america/
HolonIQ. "Distribution of healthtech startups in Latin America as of 2023, by business model ." Chart. December 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1449537/healthtech-startups-by-business-model-latin-america/
HolonIQ. (2023). Distribution of healthtech startups in Latin America as of 2023, by business model . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1449537/healthtech-startups-by-business-model-latin-america/
HolonIQ. "Distribution of Healthtech Startups in Latin America as of 2023, by Business Model ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2023, /statistics/1449537/healthtech-startups-by-business-model-latin-america/
HolonIQ, Distribution of healthtech startups in Latin America as of 2023, by business model ÌÇÐÄÆƽâ°æ, /statistics/1449537/healthtech-startups-by-business-model-latin-america/ (last visited July 31, 2026)
Distribution of healthtech startups in Latin America as of 2023, by business model [Graph], HolonIQ, December 1, 2023. [Online]. Available: /statistics/1449537/healthtech-startups-by-business-model-latin-america/
