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Important aspects when buying onigiri (rice balls) in stores in Japan as of June 2023

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Sources

Release date

December 2023

Region

Japan

Survey time period

December 14 to 15, 2023

Number of respondents

1,029 respondents

Age group

20-59 years

Special properties

multiple answers were allowed

Method of interview

Online survey

Supplementary notes

Survey question: "Do you have any aspects apart from the filling you look at when choosing onigiri?"

Citation formats

Key aspects when buying onigiri in stores in Japan 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2024

According to a survey conducted in December 2023 in Japan, approximately ** percent of respondents considered the price the most important aspect apart from the filling when choosing onigiri. The quality of the rice was almost just as important as the taste when eaten cooled.

The Japanese rice balls are available with various savory fillings and are a popular to-go food at supermarkets and convenience stores.

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Convenience stores in the U.S.Snack foods industry in the U.S.Supermarkets in the U.S.Food shopping behavior in the U.S.Convenience stores in South Korea
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