The source defines affluent individuals as anyone residing in the United States with an annual income of $200,000 or more or whose total assets were $1,000,000 or more during 2022.Â
According to a 2022 survey, nearly 70 percent of affluent donors in the United States considered their personal values and beliefs the most significant driver of their charitable giving. General interest in certain issues is another major motivator among around 60 percent of respondents. Additional reasons include organizational reputation, being a beneficiary of the organization, and association with another institution.Â
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Bank of America. (October 3, 2023). Top factors driving affluent donors to give to charitable causes in the United States in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1446881/factors-driving-charitable-giving-us/
Bank of America. "Top factors driving affluent donors to give to charitable causes in the United States in 2022." Chart. October 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1446881/factors-driving-charitable-giving-us/
Bank of America. (2023). Top factors driving affluent donors to give to charitable causes in the United States in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1446881/factors-driving-charitable-giving-us/
Bank of America. "Top Factors Driving Affluent Donors to Give to Charitable Causes in The United States in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2023, /statistics/1446881/factors-driving-charitable-giving-us/
Bank of America, Top factors driving affluent donors to give to charitable causes in the United States in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1446881/factors-driving-charitable-giving-us/ (last visited July 22, 2026)
Top factors driving affluent donors to give to charitable causes in the United States in 2022 [Graph], Bank of America, October 3, 2023. [Online]. Available: /statistics/1446881/factors-driving-charitable-giving-us/
