In 2023, the brand value of the national rugby governing body of New Zealand, the All Blacks, rose to *** million U.S. dollars, making it the world's most valuable rugby union brand. Four years prior, the All Blacks' brand value had stood at *** million U.S. dollars. This strong growth was evident in all the world's leading national rugby brands, except for the Japan Rugby Football Union, which saw its value more than half between 2019 and 2023. Meanwhile, the highest rate of growth between these two years came for the Irish Football Rugby Union, with its brand value increasing by **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Brand Finance. (October 11, 2023). Brand value of leading national rugby union governing bodies worldwide in 2019 and 2023 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1445799/brand-value-rugby-union-national-team/
Brand Finance. "Brand value of leading national rugby union governing bodies worldwide in 2019 and 2023 (in million U.S. dollars)." Chart. October 11, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1445799/brand-value-rugby-union-national-team/
Brand Finance. (2023). Brand value of leading national rugby union governing bodies worldwide in 2019 and 2023 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1445799/brand-value-rugby-union-national-team/
Brand Finance. "Brand Value of Leading National Rugby Union Governing Bodies Worldwide in 2019 and 2023 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2023, /statistics/1445799/brand-value-rugby-union-national-team/
Brand Finance, Brand value of leading national rugby union governing bodies worldwide in 2019 and 2023 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1445799/brand-value-rugby-union-national-team/ (last visited July 27, 2026)
Brand value of leading national rugby union governing bodies worldwide in 2019 and 2023 (in million U.S. dollars) [Graph], Brand Finance, October 11, 2023. [Online]. Available: /statistics/1445799/brand-value-rugby-union-national-team/
