Original question: "How much do you agree or disagree with the following: I know which types of products and services use artificial intelligence (% agree (very/somewhat))."
"Global average" shows the average results for all the countries where the survey was conducted, not adjusted to the population size of each country or market, and is not intended to suggest a total result.
The samples from India, Indonesia, Malaysia, Singapore, and Thailand represent a more urban, more educated, and/or more affluent part than the general population.
Citation formats
AI product and service awareness level APAC 2023, by country
According to a survey on global views on artificial intelligence (AI) in 2023, ** percent of the respondents from Indonesia knew which products and services used A.I.. Thailand also showed a high awareness level of AI products and services, with ** percent of respondents answering accordingly.
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Ipsos. (July 10, 2023). Awareness level of products and services using artificial intelligence (AI) in the Asia-Pacific region in 2023, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1427972/apac-ai-product-and-service-awareness-level-by-country/
Ipsos. "Awareness level of products and services using artificial intelligence (AI) in the Asia-Pacific region in 2023, by country." Chart. July 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1427972/apac-ai-product-and-service-awareness-level-by-country/
Ipsos. (2023). Awareness level of products and services using artificial intelligence (AI) in the Asia-Pacific region in 2023, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1427972/apac-ai-product-and-service-awareness-level-by-country/
Ipsos. "Awareness Level of Products and Services Using Artificial Intelligence (Ai) in The Asia-pacific Region in 2023, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jul 2023, /statistics/1427972/apac-ai-product-and-service-awareness-level-by-country/
Ipsos, Awareness level of products and services using artificial intelligence (AI) in the Asia-Pacific region in 2023, by country ÌÇÐÄÆƽâ°æ, /statistics/1427972/apac-ai-product-and-service-awareness-level-by-country/ (last visited August 01, 2026)
Awareness level of products and services using artificial intelligence (AI) in the Asia-Pacific region in 2023, by country [Graph], Ipsos, July 10, 2023. [Online]. Available: /statistics/1427972/apac-ai-product-and-service-awareness-level-by-country/
