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According to a survey conducted between July and September 2025, selected by * respondents, the leading job function being performed by artificial intelligence (AI) for startups in Australia was software development. Furthermore, ** percent of respondents were using AI for content creation or writing.

Startups in Australia

Thanks to its dynamic ecosystem that encourages entrepreneurship and innovation, Australia is quickly becoming a hotspot for startups. The country's supportive business environment, access to venture capital, and pool of skilled talent contribute to the growth of diverse startups across various sectors. According to a survey conducted from July through September 2025, software development and artificial intelligence were considered the top two industries for Australian startups. Initiatives from the Australian government, such as grants and tax incentives, also support the development of the business environment.  

AI usage in Australian businesses

In Australia, attitudes toward artificial intelligence appear largely positive, with a sizable portion of respondents thinking that AI has the potential to solve more problems than it creates. Artificial intelligence is believed to improve many aspects of business operations and is essential for promoting efficiency and innovation. According to a survey conducted in Australia in 2023, some companies engaged in online sales mostly use AI for tasks such as generating web content and offering product recommendations to customers. Artificial intelligence algorithms can also help to forecast market trends, examine customer behavior, and tailor solutions to changing needs. Despite some companies stating that they do not already use AI in their e-commerce operations, a large share of organizations said they are open to implementing the technology in the future.