According to a survey conducted in 2023 in India, ** percent of respondents were aware of the life insurance. However, only ** percent of the respondents currently owned a life insurance policy. The most important purchase barriers were affordability issues, lack of sufficient understanding, and procrastination.
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Policybazaar. (July 5, 2023). Awareness and ownership levels of life insurance in India as of March 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1421727/india-awareness-and-ownership-levels-of-life-insurance/
Policybazaar. "Awareness and ownership levels of life insurance in India as of March 2023." Chart. July 5, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1421727/india-awareness-and-ownership-levels-of-life-insurance/
Policybazaar. (2023). Awareness and ownership levels of life insurance in India as of March 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1421727/india-awareness-and-ownership-levels-of-life-insurance/
Policybazaar. "Awareness and Ownership Levels of Life Insurance in India as of March 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jul 2023, /statistics/1421727/india-awareness-and-ownership-levels-of-life-insurance/
Policybazaar, Awareness and ownership levels of life insurance in India as of March 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1421727/india-awareness-and-ownership-levels-of-life-insurance/ (last visited August 05, 2026)
Awareness and ownership levels of life insurance in India as of March 2023 [Graph], Policybazaar, July 5, 2023. [Online]. Available: /statistics/1421727/india-awareness-and-ownership-levels-of-life-insurance/