Gardens: willingness to spend Germany 2025| ��ƽ��

Number of people in Germany with a high willingness to spend money on gardens from 2019 to 2025 (in millions)

Characteristic	People in millions
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Release date

June 2025

More information

Region

Germany

Survey time period

2019 to 2025

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and in private households at the main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people
2024: 23,485 respondents, representing 70.48 million people
2025: 23,075respondents, representing 71 million people

Further information on methodology available .

This question was asked during the survey in the following wording: „One is ready to spend money on some things, while others are less important. Which items from this list are so important to you that you are ready to spend a lot on it? Subject: Garden."

Citation formats

In 2025, around million people in Germany were very ready to spend money on gardens. Figures decreased in the last two years.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.