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A survey held in the United States in April 2023 found that ** percent of respondents were concerned that artificial intelligence could replace news reporters in the future. The concern for the future of book authors was almost equally high.

AI in entertainment – the positive sides

The use of AI certainly has the capacity to produce mind-bending results in a very short time. However, the true power of AI lies in exactly that – speeding up processes. From the media consumer side, personalized recommendations are particularly popular. Already implemented in video platforms, AI-generated algorithms serve content suggestions based on viewing behavior. In fact, some ** percent of U.S. consumers cite these as the most common way of movie and TV show discovery.
From the entertainment workers’ perspective, the sentiment towards AI is also positive in many cases. In fact, many believe that certain tasks can be performed effectively by generative AI technology. Realistic sound effects, code in game programming, and artwork development for video or game storyboards were all cited as tasks that could be successfully completed with the help of artificial intelligence tools, and they are just the top three among many others. So today, all media sectors, from news to filmmaking and audio to gaming, are now intensively looking into making AI work for them, and in some cases, instead of them.