According to a December 2023 study, roughly **** out of 10 surveyed private bankers, wealth advisors, intermediaries, and family offices who worked in ultra-high-net-worth individuals' wealth management believed that classic cars were becoming a more popular investment of passion among their clients in North America. In contrast, only ** percent of respondents said the same for furniture.
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Knight Frank. (March 14, 2024). Investments of passion that are becoming more popular among ultra-high-net-worth individuals (UHNWIs) in North America as of December 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1399472/uhnwi-intention-purchase-investments-of-passions-americas/
Knight Frank. "Investments of passion that are becoming more popular among ultra-high-net-worth individuals (UHNWIs) in North America as of December 2023." Chart. March 14, 2024. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1399472/uhnwi-intention-purchase-investments-of-passions-americas/
Knight Frank. (2024). Investments of passion that are becoming more popular among ultra-high-net-worth individuals (UHNWIs) in North America as of December 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1399472/uhnwi-intention-purchase-investments-of-passions-americas/
Knight Frank. "Investments of Passion That Are Becoming More Popular among Ultra-high-net-worth Individuals (Uhnwis) in North America as of December 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Mar 2024, /statistics/1399472/uhnwi-intention-purchase-investments-of-passions-americas/
Knight Frank, Investments of passion that are becoming more popular among ultra-high-net-worth individuals (UHNWIs) in North America as of December 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1399472/uhnwi-intention-purchase-investments-of-passions-americas/ (last visited August 04, 2026)
Investments of passion that are becoming more popular among ultra-high-net-worth individuals (UHNWIs) in North America as of December 2023 [Graph], Knight Frank, March 14, 2024. [Online]. Available: /statistics/1399472/uhnwi-intention-purchase-investments-of-passions-americas/