| Characteristic | Share of respondents |
|---|---|
| Protection against UVB/UVA rays | 53% |
| Water resistant/waterproof formula | 45% |
| Product forms (gel, lotion, spray, etc.) | 34% |
| Suitable for sensitive skin | 30% |
| Natural ingredients | 28% |
| Special offers | 23% |
| Brand name | 22% |
| A non-chemical (mineral) formula | 19% |
| A package that offers sun protection and after sun | 19% |
| Suitable for babies/children | 17% |
| Once a day application | 17% |
| Family size packaging | 16% |
| Other | 4% |
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Source
Source
In cooperation with
YouGov
Release date
May 2023
More information
Region
United States
Survey time period
May 2023
Age group
18 years and older
Special properties
U.S. adults who use/buy sunscreen
Supplementary notes
The source does not specify the type of survey or the age of respondents.
The source asked participants to indicate what they look for when purchasing sunblock. Multiple answers were allowed.
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