As of 2023, nearly ** percent of U.S. consumers taking part in a survey stated that they used and/or bought home wellness products, such as scented candles and home fragrances, regularly. Meanwhile, about ** percent of participants in China stated the same.
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McKinsey & Company. (May 22, 2023). Usage and purchase frequency of home products (scented candles, home fragrances) worldwide in 2023, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1391457/usage-and-purchase-frequency-of-home-products-by-country/
McKinsey & Company. "Usage and purchase frequency of home products (scented candles, home fragrances) worldwide in 2023, by country." Chart. May 22, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1391457/usage-and-purchase-frequency-of-home-products-by-country/
McKinsey & Company. (2023). Usage and purchase frequency of home products (scented candles, home fragrances) worldwide in 2023, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1391457/usage-and-purchase-frequency-of-home-products-by-country/
McKinsey & Company. "Usage and Purchase Frequency of Home Products (Scented Candles, Home Fragrances) Worldwide in 2023, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2023, /statistics/1391457/usage-and-purchase-frequency-of-home-products-by-country/
McKinsey & Company, Usage and purchase frequency of home products (scented candles, home fragrances) worldwide in 2023, by country ÌÇÐÄÆÆ½â°æ, /statistics/1391457/usage-and-purchase-frequency-of-home-products-by-country/ (last visited July 31, 2026)
Usage and purchase frequency of home products (scented candles, home fragrances) worldwide in 2023, by country [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: /statistics/1391457/usage-and-purchase-frequency-of-home-products-by-country/